Communications and Media Relations Manager

CHS Central Office - Hershey, PA

Full-Time

The CHS Communications and Media Relations Manager is passionate about educational development and accessibility and is interested in growing the CHS image and brand to achieve that goal. This individual will be responsible for championing the CHS brand through public communications and social media strategies. This includes maintaining and growing a presence across 5+ social media channels and actively monitoring that presence. The Communications and Media Relations Manager leads all content creation including coordinating photography, videography, and blog materials in collaborating with the Marketing Manager. This individual provides strategic leadership in amplifying the CHS experience and establishing CHS as a thought leader. The Communications and Media Relations Manager is part of the CHS Central Office team, reporting to the Marketing and Communications Director, with whom the individual will work closely to ensure marketing strategy implementation. Starting salary is in the range of $57,997 to $77,426 per year, based on expertise.

Responsibilities:

Establishing, managing, and monitoring presence for CHS across 5+ social media platforms
Creating unique, relevant content and sharing communications about CHS progress and updates on appropriate channels
Expanding and maintaining relations with local, regional, and national news outlets
Assisting in the development of stakeholder and community engagement plans
Counseling members of the CHS team prior their appearance in a news outlet as a representative of CHS in the public eye
Writing press releases, op-eds, media plans, blogs, and other relevant materials
Preparing briefing documents prior to media and public appearances
Securing coverage for major CHS events such as groundbreakings, center openings, etc.
Ensuring consistency in all external communications by writing, editing, or approving all print and online materials including blog content
Understanding and building target customer profiles to increase visibility of and participation in numerous annual and ad-hoc campaigns
Making decisions on media inquiries consistent with CHS priorities and commitments
Providing direct reports on metrics and progress to the Marketing and Communications Director
Coordinating with partner agencies to secure and direct the creation of relevant videos, photography, and written content
Collaborating with other internal teams to secure information for content creation
Supporting the planning and execution of CHS stakeholder events
Assisting with crisis response
Attending relevant ECE conferences
Building and maintaining positive relationships with all staff and encouraging center growth and performance
Other duties as assigned

Qualifications:

Bachelor's degree required
3-5 years of experience in a similar role
Ability to develop long-form and short-form content that effectively reaches relevant audiences
Comfort and confidence as a spokesperson
Responsible, enthusiastic, and cares about working in a mission-focused organization
Exceptional interpersonal skills including the ability to influence, lead, and educate teams
Experience in people management and conflict resolution
Demonstrated ability to cultivate collaborative working relationships with a variety of stakeholders
Ability to work in a fast-paced environment with changing priorities
Ability to proactively identify problems and implement solutions
Willingness to be held accountable and receive feedback
Comfortability with technology including MS Office Suite (Outlook, Word, Excel and PowerPoint) and/or willingness to learn
Demonstrated understanding of and ability to effectively work with low-income families (preferred)
U.S. work authorization and successful completion of pre-employment background checks and clearances
Commitment to the mission and values of CHS and MHS and demonstrated high degree of integrity as all MHS and CHS staff are considered to be role models for children

Who we are and what we’re looking for

At CHS, we are leaders passionate about early childhood education and community betterment. Our work is driven by the desire to endow children with the resources for educational and physical well-being, while supporting and empowering their families. We listen to the needs of our diverse community and adapt to give everyone a voice. We hold each-other accountable for bringing our best and most authentic selves to school every day, creating an environment of mutual respect.

We strive to build a team of individuals that is passionate about our mission, brings in new creative ideas, and loves their work. If this sounds like you, we look forward to seeing your application.

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About Catherine Hershey Schools for Early Learning

At Catherine Hershey Schools for Early Learning, we nurture children, support them in discovering their world, and help them grow to reach their fullest potential. We are passionate educators, caregivers, and role models dedicated to successful early childhood development. We believe that a rich and solid foundation, along with a nurturing and supportive environment, is critical to helping children grow. We focus on the whole child, helping them flourish in mind and body. And we set them on a path to become their strongest, brightest, and best selves in school and beyond.

Catherine Hershey’s dream was to provide children with a well-rounded education and care full of compassion and kindness. That dream lives on in her name and is our mission at Catherine Hershey Schools for Early Learning.

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Equal employment opportunity policy

Catherine Hershey Schools for Early Learning does not discriminate against applicants or employees, in hiring, promotion or any terms or conditions of employment, on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability or use of a guide or support animal because of the blindness, deafness or physical handicap of the user or because the user is a handler or trainer of support or guide animals, or any other status protected under applicable federal or Pennsylvania law.