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Marketing & Event Associate

CHS Central Office – Hershey, PA

Role Description:

The Marketing & Event Associate at the Catherine Hershey Schools for Early Learning (CHS) Central Office will lead the ideation, planning and execution of events that support CHS and its Centers. This individual will coordinate strategic events of varying sizes and purposes including professional gatherings and celebrations, talent and admissions recruitment events, community events, and other events that engage CHS audiences. Reporting to the Marketing Manager, the Marketing & Event Associate will also support ongoing Marketing & Communications team projects and daily operations as assigned. Starting salary is in the range of $37,034 - $49,441 a year, based on expertise.


  • Create and maintain a calendar of annual CHS-hosted, sponsored, and attended events
  • Manage a variety of events including but not limited: professional gatherings and celebrations, talent and admissions recruitment events, community events, and other in-person or virtual events that engage CHS audiences
  • Lead the event process including strategic ideation, planning, execution, and follow up
  • Serve as point person at the event to ensure smooth execution and close out
  • Work collaboratively with internal and external stakeholders to manage the overall guest experience including guest list management, venue selection, entertainment, food and beverage selections, event content
  • Collaborate with the Marketing & Communications team to ensure event-associated marketing plan (social media posts, event promotion, etc.) and materials (including but not limited to: event invitations – print or virtual, webpages, presentations, programs, favors, signage) are developed
  • Manage internal and external relationships that support event planning and execution, ensuring payment, coordination, and timelines are successfully met
  • Capturing event feedback and metrics to inform future event plans
  • Build replicable processes and materials that continuously improve workflows
  • Manage event budget, vendor selection, establish and negotiate the contracts, and ensure payments follow internally processes 
  • Oversee the distribution and approval of materials to internal stakeholders within project timeline
  • Manage a database of external CHS contacts and audiences
  • Using the database, determine appropriate attendees for events and track event RSVPs including responding to questions, RSVPs, and inquiries
  • Identify external event, speaking and sponsorship opportunities that align with CHS’s mission and strategic goals, and coordinate CHS’s participation
  • Support CHS teams in preparing materials for external outreach such as professional meetings or presentations
  • Assist in strategizing a communication and marketing plan to promote events and increase and grow attendees
  • Responsible for responding to all CHS Communications inbox inquiries in a timely manner, including weekends and evenings
  • Support Marketing & Communications team projects and daily operations as assigned


  • Bachelor’s Degree or equivalent in Marketing, Hospitality, Public Relations, or related field
  • 2-3 years of versatile event planning experience
  • Responsible, enthusiastic, and care about working in a mission-focused organization
  • Exceptional time management, project management, attention to detail, organizational, and creative skills
  • Exceptional interpersonal and communication skills – written, verbal, and platform
  • Experience using webinar platforms like Zoom Webinars
  • Experience with MailChimp, or similar email platform
  • Proficiency in using technology including MS Office Suite (Outlook, Word, Excel, and PowerPoint)
  • Passional about education and is an advocate for helping young children
  • Ability to work in a fast-paced environment with changing priorities
  • Ability to work nights and weekends, if needed
  • Takes initiative, actively identifies problems and implements solutions, and seeks strategic opportunities that advance organizational goals
  • Comfortable researching, gathering, and analyzing data and information for leadership
  • Ability to work well across functions and departments to forge strong cross-disciplinary relationships
  • Ability to uphold and effectively represent the mission and values of CHS and MHS with a high degree of professionalism
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Equal Employment Opportunity Policy

Catherine Hershey Schools for Early Learning does not discriminate against applicants or employees, in hiring, promotion or any terms or conditions of employment, on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability or use of a guide or support animal because of the blindness, deafness or physical handicap of the user or because the user is a handler or trainer of support or guide animals, or any other status protected under applicable federal or Pennsylvania law.

Catherine Hershey Schools for Early Learning are subsidiaries of Milton Hershey School and will be staffed and operated independently of the Milton Hershey School core model.

Catherine Hershey Schools for Early Learning admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.