Marketing & Event Associate

CHS Central Office – Hershey, PA

Full-time

Role Description:

The Marketing & Event Associate at the Catherine Hershey Schools for Early Learning (CHS) Central Office will lead the ideation, planning and execution of events that support CHS and its Centers. This individual will coordinate strategic events of varying sizes and purposes including professional gatherings and celebrations, talent and admissions recruitment events, community events, and other events that engage CHS audiences. Reporting to the Marketing Manager, the Marketing & Event Associate will also support ongoing Marketing & Communications team projects and daily operations as assigned. Starting salary is in the range of $37,034 - $49,441 a year, based on expertise.

Responsibilities:

Create and maintain a calendar of annual CHS-hosted, sponsored, and attended events
Manage a variety of events including but not limited: professional gatherings and celebrations, talent and admissions recruitment events, community events, and other in-person or virtual events that engage CHS audiences
Lead the event process including strategic ideation, planning, execution, and follow up
Serve as point person at the event to ensure smooth execution and close out
Work collaboratively with internal and external stakeholders to manage the overall guest experience including guest list management, venue selection, entertainment, food and beverage selections, event content
Collaborate with the Marketing & Communications team to ensure event-associated marketing plan (social media posts, event promotion, etc.) and materials (including but not limited to: event invitations – print or virtual, webpages, presentations, programs, favors, signage) are developed
Manage internal and external relationships that support event planning and execution, ensuring payment, coordination, and timelines are successfully met
Capturing event feedback and metrics to inform future event plans
Build replicable processes and materials that continuously improve workflows
Manage event budget, vendor selection, establish and negotiate the contracts, and ensure payments follow internally processes
Oversee the distribution and approval of materials to internal stakeholders within project timeline
Manage a database of external CHS contacts and audiences
Using the database, determine appropriate attendees for events and track event RSVPs including responding to questions, RSVPs, and inquiries
Identify external event, speaking and sponsorship opportunities that align with CHS’s mission and strategic goals, and coordinate CHS’s participation
Support CHS teams in preparing materials for external outreach such as professional meetings or presentations
Assist in strategizing a communication and marketing plan to promote events and increase and grow attendees
Responsible for responding to all CHS Communications inbox inquiries in a timely manner, including weekends and evenings
Support Marketing & Communications team projects and daily operations as assigned

Requirements:

Bachelor’s Degree or equivalent in Marketing, Hospitality, Public Relations, or related field
2-3 years of versatile event planning experience
Responsible, enthusiastic, and care about working in a mission-focused organization
Exceptional time management, project management, attention to detail, organizational, and creative skills
Exceptional interpersonal and communication skills – written, verbal, and platform
Experience using webinar platforms like Zoom Webinars
Experience with MailChimp, or similar email platform
Proficiency in using technology including MS Office Suite (Outlook, Word, Excel, and PowerPoint)
Passional about education and is an advocate for helping young children
Ability to work in a fast-paced environment with changing priorities
Ability to work nights and weekends, if needed
Takes initiative, actively identifies problems and implements solutions, and seeks strategic opportunities that advance organizational goals
Comfortable researching, gathering, and analyzing data and information for leadership
Ability to work well across functions and departments to forge strong cross-disciplinary relationships
Ability to uphold and effectively represent the mission and values of CHS and MHS with a high degree of professionalism

Who We Are and What We’re Looking For

At CHS, we are leaders passionate about early childhood education and community betterment. Our work is driven by the desire to endow children with the resources for educational and physical well-being, while supporting and empowering their families. We listen to the needs of our diverse community and adapt to give everyone a voice. We hold each-other accountable for bringing our best and most authentic selves to school every day, creating an environment of mutual respect.

We strive to build a team of individuals that is passionate about our mission, brings in new creative ideas, and loves their work. If this sounds like you, we look forward to seeing your application.

Apply Now

Teacher and students looking at an abacus

About Catherine Hershey Schools for Early Learning

For more than 110 years, Milton Hershey School (MHS) has helped children realize their full potential by offering a top-notch private, cost-free education to students in pre-Kindergarten through 12th grade from income-eligible families. To expand and enhance the impact of Milton and Catherine Hershey’s vision, the Boards and management of Milton Hershey School and the Hershey Trust Company are launching the Catherine Hershey Schools for Early Learning (CHS), a cost-free, non-residential early childhood education program.

CHS plans to open six early childhood education Centers by 2027. The Centers are designed for children from birth to age 5 from economically disadvantaged and at-risk backgrounds with the goal of encouraging the development of a child’s educational, cognitive, social, emotional, and physical well-being. The CHS Initiative will provide a focus on core early learning programs through a rigorous and relevant curriculum that is aligned with a mission to nurture and educate enrolled children. Children also will receive supports such as nutritious meals and provisions of supplies, among other early learning enhancements. Finally, CHS will offer integrated support services for families of children enrolled in the Centers. CHS is an equal opportunity employer and welcomes diversity.

Jobs at Milton Hershey School

View more exciting job opportunities at Milton Hershey School.

Explore Careers

Equal Employment Opportunity Policy

Catherine Hershey Schools for Early Learning does not discriminate against applicants or employees, in hiring, promotion or any terms or conditions of employment, on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability or use of a guide or support animal because of the blindness, deafness or physical handicap of the user or because the user is a handler or trainer of support or guide animals, or any other status protected under applicable federal or Pennsylvania law.