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Admissions Manager

CHS Central Office - Hershey, PA

The Admissions Manager is responsible for coordinating activities related to the recruitment, evaluation, and enrollment of prospective children and families across the networks of centers. This includes the implementation and training of admission procedures, the initial and final review of applications, and developing strategies to increase awareness and interest in CHS. This position also oversees the use of computer technologies related to applicant tracking and processing (ChildPlus, Cadence, etc.). The Admissions Manager will oversee the evaluation of the effectiveness of admissions processes on a center-by-center basis. Additionally, this individual is responsible for responding to admissions related inquiries and planning recruitment events. The Admissions Manager works directly with Center Family Success Managers and Enrollment Coordinators to ensure appropriate and consistent plans for evaluating family applications and enrollment across the network of centers. This role reports directly to the Enrollment Management and Family Success Director for progress, updates, risks, and issues. Starting salary is in the range of $55,936 - $74,675 annually, based on expertise.


  • Managing the development, implementation, and evaluation of CHS admissions and procedures including application process, assessment of eligibility, admission assessment, and final enrollment decisions
  • Leading the use and implementation of computer technologies for the efficient and effective processing and tracking of admissions applicants.
  • Research, learn, and train staff in all aspects of the admissions tracking system
  • Guide all centers in family recruitment efforts in collaboration with Marketing and Communications team
  • Collaborating with the Director of Enrollment Management and Family Success in establishing the initial holistic child applicant review and work with Center Family Success Manager and Enrollment Coordinator to finalize admission pool
  • Developing and maintaining relationships with local school districts, community resources, and other external stakeholders for the purpose of identifying potential families for CHS to enroll
  • Analyzing enrollment data (e.g. geography, family profiles) to identify trends and drive continuous improvement in admission strategies in alignment with CHS’ vision and mission
  • Managing responses to family inquiries regarding admission and overall CHS services and philosophy
  • Planning recruitment events, info-sessions, and school tours (both in-person and virtually) and attending such events as needed in partnership with Center-level and Marketing staff
  • Performing other related duties and responsibilities as required


  • Bachelor’s Degree in Education, Social Work, Business, Marketing, Communications, or related field
  • At least 5 years of experience in admissions/student recruitment/enrollment in ECE and/or education field
  • Strong understanding of marketing recruitment techniques and enrollment management best practices
  • Experience managing and working with Student Information Systems and/or CRM’s
  • Previous experience in new venture or similar entrepreneurial, high-growth setting (preferred)
  • Awareness of key ECE marketing and enrollment management trends (preferred)  
  • Excellent communication and interpersonal skills, with the ability to build relationships with a diverse array of stakeholders
  • Demonstrated understanding of and ability to effectively work with low-income families (preferred)
  • Comfortability with technology including MS Office Suite (Outlook, Word, Excel, and PowerPoint)
  • Commitment to the mission and values of CHS and MHS and demonstrated high degree of integrity as all MHS and CHS staff are considered role models for students
  • Ability to work in a fast-paced environment with changing priorities
  • Ability to proactively identify problems and implement solutions
  • Willingness to be held accountable and receive feedback
  • U.S. work authorization and successful completion of pre-employment background checks and clearances 
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Equal Employment Opportunity Policy

Catherine Hershey Schools for Early Learning does not discriminate against applicants or employees, in hiring, promotion or any terms or conditions of employment, on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability or use of a guide or support animal because of the blindness, deafness or physical handicap of the user or because the user is a handler or trainer of support or guide animals, or any other status protected under applicable federal or Pennsylvania law.

Catherine Hershey Schools for Early Learning are subsidiaries of Milton Hershey School and will be staffed and operated independently of the Milton Hershey School core model.

Catherine Hershey Schools for Early Learning admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.